Privacy Policy

Privacy Statement effective 10 March 2014


(including California Privacy Rights)


Any terms not defined in this Privacy Statement are defined in our Terms of Use or Additional Terms, all of which, together with this Privacy Statement, form the Agreement you have with us. If you are a legal resident of the European Union, "you" and "your" also refers to you as a 'data subject' for purposes of our complying with the rules and regulations regarding your privacy.

What Information Do We Collect?

When you access or visit any of our Websites, our technology can be used to recognize, collect and transmit information that is associated with you, but which does not personally identify you. Although the term 'cookie' technically refers to a small text file stored on a computer for record-keeping purposes, we will use the term "cookie" to refer generally to any technology that can recognize, collect or transmit information about you or your visits to our Websites. Non-identifiable information includes data such as your IP address, the domain that referred you, the type of browser you are using, the date and time of your visit and your activities on our Websites. This information helps us analyze trends, administer, track user movements and gather aggregate demographic information about visitors so we can continually improve our Websites.

Cookies also allow our Websites to recognize your computer each time it is used to visit and cookies can count how often you return. Cookies can also tell us about your preferences for features and functions, but unless you register or provide us with other information that allows us to identify you, we do not collect personally identifiable information during this process and our cookies don't personally identify you or any particular individual. However, for those Websites that allow you to register, create a profile or account or enable you to voluntarily give us or enter information, cookies can store information such as your User ID and other identifiable information, in this example, so you don't have to re-enter your User ID each time you return to visit. Of course, by changing the settings on your internet browser you can disable or turn the cookie feature off and also change the settings, to stop your browser from automatically accepting cookies. If you change your browser settings, it may affect your ability to use certain features of our Websites and it may also require you to re-enter information each time you visit or use our Websites. Check the operating instructions for your browser to determine how to configure your browser settings for your needs.

We use the term "Personal Information" to refer to information you provide in connection with your use of our Websites by which you can be personally identified. Personal Information may include your name, address, telephone number, date of birth, credit card information, email address and any other information which might reasonably be used to identify you.

How We Obtain Personal Information

We only obtain your Personal Information when you provide it - when you register or take advantage of Services that ask you to do so. If you contact us for customer service or a question, we will use your contact information to help us respond and assist you. Unless you voluntary send us Personal Information, before we collect your Personal Information we will ask you first - for example during a registration process.

When you give us Personal Information, you are agreeing and giving us your consent to track your use of our Websites and the right to use your Personal Information in connection with our Websites as described in your Agreement with us. That means we may collect, process, maintain, store, transmit, share and use your Personal Information in any manner we have described to you in your Agreement with us. In some cases (e.g., you are a legal resident of the European Union) your Personal Information may be transmitted, stored, process and used in a country or jurisdiction which may not have the same (or a level deemed adequate) protections that may be available to you where you live.

If you do give us Personal Information, you must give us current, complete, truthful and accurate information and keep it up to date. Subject to our obligations to comply with legal, regulatory and our internal audit and record-keeping requirements, you will always be able to change information we have in our records, either using procedures described on the Website or by notifying us. For security reasons, we may require additional verification to change some of your Personal Information (e.g., name, birth date, email address). If the burden or expense of providing access to your Personal Information is disproportionate to the risks to your privacy or if the legitimate rights of others would be violated, we may decide not to provide you access to your Personal Information. In such cases, we will provide you with an explanation of why access cannot be provided and a contact person for further inquiries.

You, not us, are solely responsible for false, fraudulent, inaccurate, incomplete or out of date information we obtain from you and you will indemnify us (see the Section in our Terms of Use entitled "You Are Indemnifying Us") for any damage that results. We can terminate your use of our Services and delete any entry, if we have believe information you provide is or may be false, fraudulent or in violation of this Agreement or we believe there is a question of the identity of a person trying to use our Websites.

Using Information; Disclosures to Third Parties

Without limiting any rights we may otherwise have, we can use information we obtain from you, including Personal Information: (1) for the purpose for which it was provided; (2) to improve our Website; (3) to keep track of the use of our Websites for research and to monitor compliance with your Agreement with us; (4) to notify you of important information about our Websites including your activities and transactions with us; (5) to serve advertisements and provide you with promotional offers and (6) to provide customer service. We also use and share your information (including Personal Information) between and among our affiliates and properties we operate, as well as those who assist us in managing and operating them, so we can provide you with Services and complete reservations (e.g., email confirmation of reservations), obtain customer feedback about your experiences with us (e.g., Guest Satisfaction surveys), for billing, account management and other purposes related to your transactions and activities with us.

Other than the specific circumstances set forth in this Agreement, we do not sell, rent, lease, provide or otherwise disclose your Personal Information to unaffiliated entities unless we disclose that to you when we ask you to submit Personal Information. We will always let you know if we intend to provide any of your Personal Information to a Third Party and we will ask you to consent whenever we intend to do so.

We always have the right to disclose your Personal Information to any third party we engage for the purpose of administering, operating, configuring site design, hosting, maintaining and providing support for our Websites. We always request our operational service providers to protect your privacy and not disclose your Personal Information to third party marketers that are not associated with our Websites, nor are they permitted to use your Personal Information for their own marketing or promotional purposes. We always reserve the right to make your Personal Information available:

  • When we are compelled by a governmental agency, law, regulation, a court or other legal process;

  • If we believe you are, have or may violate any law, regulation, your Agreement with us;

  • If we believe you are or may be a threat to safety, property, interests or the rights of us or others;

  • In order to investigate and respond to problems or inquiries or to protect or defend our interests;

  • In a merger, acquisition, change of control, joint venture or other business combination.

We maintain reasonable standards of security and confidentiality and we try to limit information access to individuals who need to have access to perform their responsibilities. Any employee found violating our standards of security and confidentiality is subject to our disciplinary processes. We must advise you, however, that the Internet and communications cannot be guaranteed to be secure and it is possible that others could unlawfully intercept or access information, going to, from or even within our Websites.

Your California Privacy Rights

If you are a resident of the State of California, under the California Civil Code, you have the right to request information on how to exercise your disclosure choice options from companies conducting business in California. If you are a California resident and wish to request information from us about how to exercise your third party disclosure choices, you must send us a request for information indicating your preference as to how you would like us to respond to your request (i.e., email or postal mail). To request such information, either send an email to our Data Privacy Officer at or in writing by postal mail to:

Data Privacy Officer BLV GROUP CORPORATION, LLC 2711 Centerville Road, Suite 400 Wilmington, Newcastle Delaware, De 19808 Attention: Your California Privacy Rights

All requests sent via postal mail must be labeled "Your California Privacy Rights" on the envelope or post card and that must also be clearly stated on the actual request. For all requests, please include your first and last name, street address, city, state and zip code. (Your street address is optional if you wish to receive a response to your request via email, but please include your zip code for our recordkeeping.) We will not accept requests via the telephone or by facsimile. We are not responsible for notices that are not labeled or sent properly, notices that are illegible or that do not have complete information.

You Can Opt Out

If you provide us Personal Information that either automatically initiates or later allows you to sign up to receive email or other communications from us on a periodic or regular basis, it includes your consent to receive them. That said, we will always let you know and give you the right to subsequently decide to opt out of receiving them in the future. Our Websites and email will provide instructions and procedures you can use to do so. You cannot opt out of receiving communications related to Services you request, in response to your inquiries, or to manage your registration or account with us.

Links and Third Party References

Our Websites may contain or display information from third parties such as sponsors, advertisers, operational service providers or others that also may use cookies to measure the effectiveness of advertising and these third parties may offer information, goods or services, provide opportunities to participate in promotions, engage in activities or link or redirect your browser to other websites, materials or organizations. Even if we have a relationship with them, we do not control them, their advertising or information, nor any of their websites, policies or practices, including how they use cookies or collect, process, share or use your information (including Personal Information). You should check their terms, conditions and practices because those will apply and we are not responsible for them. We may also use third parties to serve our own advertising, provide Services or Content, distribute email, messages or other information and these third parties also often use cookies to measure advertising effectiveness.

If You Still Have Questions or Concerns

If you have any questions or concerns about our Privacy Statement or our information practices our Data Privacy Officer will be happy to answer them. You can email our Data Privacy Officer at or write to BLV Group Corporation, LLC, 2711 Centerville Road, Suite 400, Wilmington - Newcastle, Delaware DE 19808 to the attention of our Data Privacy Officer, and in each case please specify which of our Websites you are inquiring about so we can better assist and respond to your questions.

Copyright © 2014 BLV Group Corporation, LLC. All Rights Reserved.